Case Study

Graham’s Dairy Products

The background.

Since 2016 Mascot has been proud to partner with Graham’s Dairy to sample, showcase and sell products in stores nationwide.  In 2019 we were tasked with providing energetic and engaging sampling staff to encourage trial and sale of the range of new products in M&S stores throughout Scotland.

We are proud to have built a strong partnership with Grahams and our dedicated account team work closely with our Clients to ensure we understand their long-term brand and sales goals.

Our mission.

To showcase, sample and educate shoppers about the Graham’s product range Mascot Staffing hand selected and trained a core team of 10 demonstration staff who confidently engaged with shoppers, discussed brand benefits and, importantly, got the product into the hands of the consumer at the point of purchase.

We supplied all campaign collateral from customised demo stands to branded uniforms which, combined with our energetic and engaged team, stopped shoppers in their tracks and enabled Graham’s to stand out against the competitive clutter.

Mascot delivered...

Our campaign over delivered against targets and contributed to significant sales increase in participating stores.

Average conversion to purchase – 25%

Average sales uplift – 40%

New audience reach – 35%

Mascot Team

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