Case Study

Lindt Chocolate

The background.

Lindt tasked Mascot with providing passionate and personable sampling ambassadors to showcase and sell the new Lindt NUXOR range in Dhamecha stores across the country.

Our mission.

Our campaign mission was simple: To introduce shoppers to the new Lindt chocolate luxury range and encourage trial and sale at the point of purchase. We were passionate about ensuring the NUXOR range stood out against competitor products and that our sales staff built consumer brand loyalty through their passion and product knowledge.

Mascot organised production and logistics of all collateral, staff training and collation of raw data in real time.

Our hand selected team of sampling ambassadors were based in all corners of the UK to ensure maximum campaign reach.

Mascot delivered...

  • The campaign generated incredible results with growing increase in brand awareness and ROI
  • 45% average conversion to purchase
  • Trained core team of 20+ brand ambassadors – and counting!
  • Distributed circa 1,000 product samples per day
Mascot Team

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