The background.
Stoats needed a sampling campaign that not only ensured large volumes of people try the product but also get people talking about the brand.
Stoats needed a sampling campaign that not only ensured large volumes of people try the product but also get people talking about the brand.
Our role was to bring the brand to life by educating commuters and festival goers about the benefits of the wholesomely hearty Stoat bars in a fun and friendly way. Our teams were positioned in various points throughout Edinburgh city centre to maximise reach over the course of the campaign.
Our core team were hand selected based on suitable experience and passion for the brand. Online brand training prior to the campaign ensured our brand ambassadors, team leaders and runners felt confident in relaying key messages and showcasing the product range to commuters.
Our expert ambassadors distributed over 4,000 samples to our target audience and generated a surprise and delight campaign that was subsequently shared both on and offline. Our carefully selected team members were recruited based on their passion for the brand, outgoing personalities and ability to discuss product key messages in an authentic and passionate way.
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